Problem Definition and Developing an Approach Report Assignment

Problem Definition and Developing an Approach stem - Assignment Examplehas managed to expand its business to more than 35 markets on five continents. The gross revenue of bloody shame Kay products reached $2.5 billion in wholesale sales worldwide in 2009, and its global independent sales lunge exceeded 2 million (Mary Kay, n.d.). Mary Kay, Inc. is a private smart set, founded by Mary Kay and her son Richard R. Rogers and lead by the Mr. David B. Holl, Chief Executive Officer and President ( demarcation Week 2011). The company offers a broad range of its products, including anti-aging, cleanser, moisturizer, flange and eye c ar, body care, sun care products as well as makeup products for eyes, lips, and cheeks, foundations, concealers, powders, compacts and applicators, and facial highlighting pens (Business Week, 2011). These products are produced at manufacturing plants in Dallas, Texas and China, and are sold in worldwide, including Europe, South and North America, Oceania, an d Asia (Business Week, 2011). The key success of the companys products promotion partially relates to its staff comprised of sales force and Independent Beauty Consultants. The sales force members represent an integral part of the Mary Kays advertising strategy they work all on door-to-door or in home demonstrations (Mary Kay, n.d.). Thus, the global network of Mary Kays consultants enables the company not only to sell its products worldwide but also provide personal support and name beauty advices to its customers. A. Environmental Analysis Political Qatar is politically stable country. Strengthening relations between Qatar and The joined States help to set Pro-American climate, favorable for doing international business between these two countries (Wallace, n.d.) The legal milieu of Qatar provides relatively favorable climate for foreign investors. The key benefits are referred to no income tax or social security deductions payable on wages and salaries corporate tax on forei gn companies is 10% no taxation is payable on exports customs duties start at just 5% (KMD Consulting, n.d.). However, there are imposed import restrictions of cosmetics in Qatar (Country Codes and International Resources, n.d.). Economic Qatar has a strong economy, driven by revenues from anoint and natural gas resources (Wallace, n.d.). This country has shown unprecedented economic growth rate during the last few years (Ministry of Business and Trade, n.d.). According to World Economic Forum of 2010, Qatar has topped other Arab and Middle East countries (Ministry of Business and Trade, n.d.). Due to its highly-efficient and well-performing institutional platforms, effective commodities and stable economic environment, Qatar has topped 139 countries included in the Global fighting Report (GCR) (Ministry of Business and Trade, n.d.). Moving to 17th rank out of 139 countries included in this report, Qatar hit a new record of 5.10 points comparing with its performance during the la st few years (Ministry of Business and Trade, n.d.). The country is recognised as one of the highest living standard on earth (Ministry of Business and Trade, n.d.). From the economic perspective, Mary Kay Inc. has turbid opportunities to expand its business in Qatar with great success. Socio-Cultural Even though Qatar women wear a covering, they also fate to look pretty. This desire is expressed through applying of all modern technologies and innovations presented in cosmetology and surgery. The key issue, Mary Kay call for to take into