Travelocity SWOT Analysis Essay Example | Topics and Well Written Essays - 750 words

Travelocity SWOT Analysis - Essay exercisingWe market these net rate offerings to go baders at a price that includes service fees that we retain, plus an amount fitted to pay the travel supplier for its charge for providing the travel accommodations, along with any applicable occupancy and crude(prenominal) local taxes on that charge. For this type of demarcation model, we require pre-payment by the traveler at the time of booking. uplifted customer acquisition costs, as the marketing and promotional costs are quite high to cover with and it is challenging to upgrade the features of online portal quite often. A new feature from competitor keep Travelocity on toes as it may deviate Travelocitys customers.Customers may reduce transactions through our distribution channels, which could reduce Travelocity taxations business segments have objectives that lead to conflicts with customers of other business segments related to parent company Sabre. For example, Travelocity and Travel ocity Business trading operations compete with travel- force subscribers of Sabre Travel Network. That competition could cause current or potential travel agency subscribers to elect to use competing GDS providers, websites or other channels of travel distribution, which could reduce our transaction fee revenue and materially adversely affect our business.OpportunitiesSustainable global corporate customers growth creates an opportunity to provide estimable customer experience and extend the corporate associations for a long period of time. As travel persistence is extremely competitive, companies have to target to retain their most valuable clients. Along with retaining clients it has to look out for new clients & markets for considerable growth opportunity.Opportunities to explore the new markets as the internet penetration in developing countries is on raise and E-Commerce is evolving tool for travel purchase. Countries like India where internet penetration is picking up at spe edy pace have to be explored with aggressive marketing and promotional strategies. Opportunities exist for online booking for rail and route travel across the globe as it is the basic mode of the common mans travel.ThreatsEconomic downturns, rising provoke costs and the financial instability of travel suppliers in recent times have bought the confidence levels of travel markets to an all time low.Political instability, acts of terrorism, hostilities and war have created a negative perception on the travelers judgment