Marketing Plan Essay Example | Topics and Well Written Essays - 250 words - 3

Marketing curriculum - Essay ExampleFirst and foremost, marketing research should be carried out in order to apply the targeted customers. In this case, the target market includes the young and old people who are conscious about their health care issues. This depart help us to establish the major threats and opportunities that might be faced by the product. This is followed by setting the marketing objective of this new product. In this case, the main objective is to give 10 % of the market share in the beverages industry during the first year of the product launch. The marketing strategy will involve the careful use of a marketing mix of price, product, place and promotion.When the marketing strategy has been outlined, hence it is turned into specific action programs. This includes outlining the tasks and the people who will perform them in order to achieve the declared objectives. After implementation of this particular marketing plan, the company formulates control measures with the aim to monitor progress and to have management to review implementation results and identify the areas that would be performing poorly. This ought to be an ongoing process.The first name and address is customer satisfaction. The company targets to achieve a high level of customer satisfaction and improving on it every year. In so doing, the company aims at maximizing on opportunities for repeat business. In wholly cases, if a customer is satisfied by the goods offered in a company, they will be the biggest marketing instrumental role since they will spread the word about goods and services. The second goal is to achieve good planning and reporting systems. This will help the company attract more investors and lenders hence, will serve top guide as a building pillar for the company. The third goal is employee training and development. This will help the company achieve maximum input and output from its employees. It facilitates efficiency such that things are done accor ding